These eCommerce briefs will accelerate your understanding of key aspects of Internet marketing and eCommerce. Best of all, they are free to you with no registration required.  Enjoy!

Six "must know" eCommerce metrics

Too many Ecommerce businesses let their web analytics packages collect dust.  This brief discusses 6 primary metrics that you must track at a minimum to leverage the intelligence that web analytics provides.

Creating your site optimization roadmap

Your business needs to manage its website in a constant effort to maximize conversion rates. This brief discusses how your organization can leverage web analytics internally within your eCommerce operations.

Trinity Insight's eCommerce Playbook - 8 plays to take your sales to the next level

This brief outlines 8 unique approaches that can help your eCommerce business drive and convert traffic at higher levels. Offered as a "playbook", this document will help you gain new perspectives into cutting edge eCommerce approaches.

SEO - What's Hot and What Works

Search optimization best practices change quickly. Shifting to meet the needs of the Google algorithm can equal millions in incremental revenue. Our latest research into SEO tactics provides new approaches into how your eCommerce business can maximize its SEO opportunity.

Ideas into Action

On-site search is vital to the overall success of your eCommerce business. This report outlines the initial processes to evaluate your existing site search solution performance and set plans into motion to improve.

Kickstarting your shopping cart and checkout process

The most important process on your eCommerce store can be a goldmine of incremental sales when optimized. This brief discusses the tactic of cart/checkout re-engineering, and how doing so can help more of your browsers become buyers.

The progression of testing within retail eCommerce

The standard split test is becoming obsolete with new advances in technology. Retailers are discovering new and effective ways to test merchandising approaches in order to maximize profits. This brief provides an overview of multivariate testing and discusses how it can be leveraged within an eCommerce business.

The Seven Golden Rules of Search Optimization

Numerous variables and processes are needed to be effectively managed for ongoing SEO improvement. This brief provides an overview into what we feel are seven of the most crucial components for effective search optimization.

Multi-Channel 101

This brief provides an initial overview of multi-channel marketing and describes how it can be leveraged within start up eCommerce businesses. This article is geared towards the web entrepreneur who is looking to establish a greater footprint within a unique retail niche.

OS Commerce - The most extensive open source eCommerce platform

OSCommerce allows retailers to develop a fully functioning eCommerce store on a no-cost platform. Learn more about OSCommerce and how it is changing the dynamics of the eCommerce technology landscape.

A primer into paid search - test, test, and test some more

Paid search seems like an easy nut to crack. Target the keywords that make sense for your business, write a compelling ad, manage the bidding process, and see the sales come in. Unfortunately, due to the swarm of advertisers that have now embraced the medium as a quick alternative to gaining natural rankings, the market has become much more competitive and retailers need to consistently monitor paid search metrics to not leave dollars on the table.

Blogs, Podcasting, and RSS - Emerging ways to reach your customers

Three new communication tactics have emerged within the internet landscape. All three in one shape or form can help your company communicate your unique value proposition to your customers while providing them with new and updated content about your business.

In-store collaboration - The key to acheiving multi-channel success

Almost always, when solutions integrate the web with the physical store, the employee serves the critical role of closing the transaction. Within today's most popular multi-channel solutions, employees are the most important factor to ensure that customers have a positive experience. This brief examines the importance of in-store execution within multi-channel projects and provides commentary on tactics that can increase success.

eCommerce and the Great White North - Why Canada should be on your eCommerce roadmap

Canadian eCommerce is booming. American retailers should immediately examine the overall costs and benefits in launching an online store in Canada. With broadband penetration and multi-channel shopping behavior equaling or exceeding U.S. metrics, Canada is an international opportunity that can be executed without some of the traditional roadblocks that are incurred in international eCommerce.

"Fundamentals" - 4 time tested methods to improve the online experience for your customers

This brief outlines four simple improvements that can improve conversion and the customer experience. Simple improvements such as these can sometimes immediately impact conversion as high as 20%.

Unlocking Reverse Logistics

Learn why returns are so cruical to your eCommerce strategy and understand methods that you can implement to make returns a profit center.