Creating an online experience that is simple, intuitive, and persuasive is the secret behind top converting ecommerce businesses. The foundation of these websites is the information architecture and site wireframes - the blueprints that define how users shop on the site.

Information Architecture defines webpage progressions, user options, and the steps that comprise key website goals. It is vital that the architecture conform to content and categories, and clearly represent business needs for your IT team.

Wireframes outline elements within key pages. Wireframes represent the functionality and content that needs to be accounted for within each page within the site.

Typical eCommerce wireframes include:

Homepage

The most important page in your site. This page must clearly outline core value proposition, present engaging promotions and messaging, present clear navigation options, and provide the customer with a sense of security.

Category & Sub-Category pages

Merchandising! Merchandising! Merchandising! Simply put, the category pages are where you help customers find what they are looking for. These pages must present product options in a clear and consistent manner and inform visitors to highlights in a product mix.

Product Pages

Within your product pages, its time to sell.  Provide the details, but present information in a way that is easy to understand. Be sure to provide up and cross selling capabilities as well as reviews/testimonial inclusion.

Shopping Cart & Checkout pages

Persuasion then conversion. After your customer is sold and begins the transactional funnel, it is imperative to how a user friendly process that provides a clear path to the finish line.

Search Results

Help your customers buy. Provide an interface for product refinement that incorporates best-in-class functionality.

Within our architecture and wireframe documentation, Trinity analysts clarify all navigation/transactional paths, presented content (text and images), and interface controls (buttons, text fields). Multiple versions can be created to facilitate split and multivariate testing.

All deliverables are built and published to secure locations within the web, simplifying access and client revisions and are 100% clickable.

"Trinity has spearheaded several projects for Get Organized that have resulted in immediate and significant gains. Trinity was essential in creating and implementing a new checkout process, conducted a usability test which provided some real eye-popping information, and helped structure our email marketing campaigns. Also, Trinity is very easy to communicate with and have always responded to emails and phone calls in a very timely fashion. "

Eric Shannon| Get Organized

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