How do users shop your site?  What's causing problems?  It's time to know.

An eCommerce website may have all the bells and whistles. It may have great content and an awesome on-site search tool. It may rank high in Google due to great SEO. The hard truth however is that none of these aspects matter if the site is not geared to convert visitors. That's where user testing comes in.

User testing helps outline the "purchase pitfalls" that are inhibiting your eCommerce conversion. In a live shopping environment, Trinity tests real consumers to help identify usability problems that are causing customers to leave your site.

Our team defines the test, recruits respondents, administers and records the test, and analyzes the results. Our eCommerce usability services help identify why consumers have problems with:

- Finding unique products
- Checking out
- Using site functionality
- Obtaining service and shipping information

By enabling consumers to more easily shop the site, you will drive a more interactive experience and facilitate increased conversion rates.

Trinity Insight executed usability work for Charlotte Russe that uncovered some interesting opportunities and potential site enhancements. We were able to get real customer feedback in a mechanism that was cost effective and rapid. I definitely recommend Trinity for retailers who are looking to improve their customer experience and drive improved conversion rates.

Craig Gillan | Director of eCommerce | Charlotte Russe